Such promises sometimes turn into a reality, however, many of them fail to materialize for a variety of reasons, including sudden unforeseen problems that arise. Mayoral campaigns often make promises, with the hope of being elected.

I’ve never thought of sustainability as a competitive advantage it’s something that I believe in,” co-founder and CEO Nouri Sakkijha said. “We want to commit to doing better and hold ourselves accountable. Mejuri was founded in 2015 with “Buy yourself the damn diamond!” as the company’s slogan, but extended its mission to activism beyond encouraging women to buy jewellery.

It aims to re-mine sites that are almost defunct and to regenerate local ecosystems to attract wildlife and biodiversity. Last month, Mejuri announced it was regenerating mined sites and investing $1.5m in a project by Resolve called Regeneration.

The firm has also become the first Canadian jewellery brand to sign the sustainability-focused UN Global Compact, and has incorporated the UN Women’s Empowerment Principles into its operations. The festival has an inclusive philosophy, with a strong online community and message boards designed to give fans a voice.Īs part of its recent drive for activism, Canadian sustainable jewellery firm Mejuri has set up an Empowerment Fund to provide education for women and non-binary people in Canada and the US. The festival has had its fair share of drama, with Limp Bizkit dropping out of the first event five weeks before it happened and a member of Guns N’ Roses threatening to walk out in 2006. They played a secret gig on a small stage instead. He also said that, when searching for bands to play the first event in 2003, it was discovered Metallica had put themselves forward, but no budget was available. The festival’s founder, Stuart Galbraith, commented that the festival was conceived to showcase new genres of rock as well as catering to established fans. It has now established itself as a central part of the metal scene and celebrated its anniversary with an oral history on The Guardian. The festival attracts around 100,000 people each year and was born out of the one-day Monsters of Rock event. The annual Download metal music festival is celebrating its 20th anniversary with its largest event to date.

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